THE CAMPAIGN
Make The First Move. Answer The Call.
Our office neighbours – PR agency Clearbox – led the launch of the Answer The Call campaign for Bushmills Irish Whiskey. Working alongside Clearbox, Myth was approached to partner and provide all digital and in bar creative for the 2017 campaign.
MICROSITE
Our initial project was to develop a microsite to promote the campaign, capture data and give users information on upcoming events.
Part of the brief was to provide a flexible & secure solution that is constantly updated with new information to tell the story of Answer The Call.
IMPACT
Answer The Call was launched into the market with fantastic feedback from the whiskey drinking world. The campaign enjoys significant engagement across all online and offline platforms. The campaign is ongoing and will continue to be measured through social engagement, event registration and campaign-led competition entries.
