DIGITAL INNOVATION CAMPAIGNS
The Great Outdoors are one of Ireland's largest retailers of outdoor equipment & gear.
Myth was approached by The Great Outdoors to help them develop their reputable digital presence. Being around for over 40 years, they knew exactly what they wanted but needed us to steer a more strategic approach into the global spending behaviours of consumers.
Working closely we've helped tackle the challenges of shopping online using human-centered design to rethink the outdoor-shopping experience across social media and online platforms.
Myth were tasked with increasing online sales and brand awareness. Whilst keeping a loyal community of outdoor enthusiasts as their fanbase. Their community is growing rapidly with over 25,000 loyal fans across all platforms.