Lagos Travel
Lagos Travel is the unofficial guide to the most populous city in Nigeria.
Helping tourists, citizens and businesses navigate and connect in a densely populated city. We designed & developed a responsive website to serve as the online hub of Lagos.
THE PROJECT
Our aim for Lagos Travel website was to create a mobile-first, social hotspot for Lagos. Faced with numerous obstacles that Nigeria possesses (slow internet speeds, old browser support...). We were approached to find solutions to overcome these. We overcome these with a thorough UX analysis with persona development, target groups and thorough wire-framing. Ending with a solution that sees the site be used daily by hundreds of users.
OPPORTUNITY
Lagos Travel identified an opportunity to build a simple travel hub that was accessible to everyone worldwide. A user-focused online hub to fill a gap in the market for one of the most populous cities in the world. Lagos Travel identified that the majority of large cities worldwide have a dedicated travel and tourism website, so why shouldn't they?
DEVELOPMENT
In line with Myth's area of expertise, the Lagos.Travel site was developed using Craft, meaning prototypes could be developed and tested quickly. This was crucial to the brand’s ‘go-to-market’ strategy in terms of quickly bringing its offering to the world.
