William J Farmer

William J Farmer is a real estate brokerage in Manhattan serving executives and expats.

US based brand consultancy, Brazen Branding, led a relaunch of the company and approached Myth to develop their digital presence. As executives and expats, William J Farmer clients get to know properties and agents via the website.

We developed dynamic profile pages to immerse clients into properties and allow them to get to know agents more personally.

William J Farmer


Getting the user experience right was a key part of this project. We wireframed and prototyped the application workflows before starting any design work to ensure user journeys felt simple. During this process we explored multiple possibilities for how user journeys would be structured before settling on an approach which felt just right.

William J Farmer
William J Farmer William J Farmer William J Farmer


All functionality that was built into the WJF website came with it's own bespoke backend developed with Craft. This allowed William J Farmer to have complete control over all aspects of the website from exclusive listings to full agent biographies.

William J Farmer now have a website that caters for its diverse audience, and offers different functionality and potential levels of engagement for users with differing motivations for visiting the site.