Defining the brand
Rebranding to Wolfhound from IC Solutions started with a deep discussion to get to the core of the brand personality, to eschew construction industry norms and offer a solution that feels unique. The brand merges a Wolf's head and a spanner's head to create a unique identity that can be used across online and offline media — while staying true to its central purpose of serving the construction industry.
A new store
A brand new custom store was needed to maximise conversions and introduce the new brand online. Using Craft Commerce, we developed a custom e-commerce store, giving us the creative freedom and the ability to create a better user checkout experience.
We worked on the brand identity and the store simultaneously, to keep the two tightly integrated and ensure the brand promise translated all the way through the user experience.