— Wolfhound
A new visual identity and online Ecommerce store.
Ecommerce Design & Development
Client
Wolfhound
Completed
December 2018
Website
wolfhounddirect.com
Services
— Brand Design
— User Experience (UX)
— Ecommerce
— Web Design
— Web Development
Wolfhound are one of Ireland's largest industrial consumables companies. We partnered with Wolfhound to help them craft a brand new name and visual identity alongside a completely new online ecommerce store for the brand.
A new custom store was needed to maximise conversions and introduce the new brand online. Using Craft Commerce, we developed a custom ecommerce store, giving us the creative freedom and the ability to create a better user checkout experience.
Defining The Brand
Rebranding to Wolfhound from IC Solutions started with a deep discussion to get to the core of the brand personality, to eschew construction industry norms and offer a solution that feels unique. The brand merges a Wolf's head and a spanner's head to create a unique identity that can be used across online and offline media — while staying true to its central purpose of serving the construction industry.
