— Wolfhound
A new visual identity and online Ecommerce store.
Ecommerce Design & Development
![Wolfhound 5](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/6625/Wolfhound-5_c6cb61b5133699d97ef68ce871b08b4e.webp)
Client
Wolfhound
Completed
December 2018
Website
wolfhounddirect.com
Services
— Brand Design
— User Experience (UX)
— Ecommerce
— Web Design
— Web Development
Wolfhound are one of Ireland's largest industrial consumables companies. We partnered with Wolfhound to help them craft a brand new name and visual identity alongside a completely new online ecommerce store for the brand.
A new custom store was needed to maximise conversions and introduce the new brand online. Using Craft Commerce, we developed a custom ecommerce store, giving us the creative freedom and the ability to create a better user checkout experience.
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9495/Wolfhound-1_2021-07-19-125455_mkhh_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9496/Wolfhound-2_2021-07-19-125457_lcsi_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9498/Wolfhound-4_2021-07-19-125524_qaaq_0780812c203a492d1cdea04857de794d.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9533/Wolfhound-9_2021-07-19-131617_bqmk_0780812c203a492d1cdea04857de794d.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9499/Wolfhound-5_2021-07-19-125531_uogx_0780812c203a492d1cdea04857de794d.webp)
Defining The Brand
Rebranding to Wolfhound from IC Solutions started with a deep discussion to get to the core of the brand personality, to eschew construction industry norms and offer a solution that feels unique. The brand merges a Wolf's head and a spanner's head to create a unique identity that can be used across online and offline media — while staying true to its central purpose of serving the construction industry.
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9531/Wolfhound-7_2021-07-19-131606_cddf_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9567/Wolfhound-8_2021-07-19-132246_xpse_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9568/Wolfhound-10_2021-07-19-132358_adig_0780812c203a492d1cdea04857de794d.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9505/Wolfhound-11_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9569/Wolfhound-12_2021-07-19-132409_crej_fb988ba7853b259049984141611adc31.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9507/Wolfhound-13_0780812c203a492d1cdea04857de794d.webp)
![WolfhoundEcommerce Design & Development](https://myth.fra1.cdn.digitaloceanspaces.com/transforms/26491dc598506f506c2ca519281e87a0/9600/Wolfhound-14_2021-07-19-132542_tuwo_0780812c203a492d1cdea04857de794d.webp)