Celebrating the stories and crafts of independent, spirited and extraordinary talent across Ireland, #BlackBushStories is an immersive event series hosted by an eclectic mix of collaborators alongside the Bushmills Brand Ambassador. We partnered to design and create their online presence.

Our partnership with PR agency Clearbox and Bushmills Ireland resulted in a rich, detailed and immersive website experience to allow users to celebrate the stories of each ambassador. Together we worked to articulate their voice, explain their stories and visually connect with the real people.

Inspired by the supreme craftsmanship, passion and care that goes into creating Bushmills Irish Whiskey, #BlackBushStories celebrates those who challenge traditional thinking in their fields and live outside the box.
The purpose

The website was to serve several main purposes. The first being an online hub for users to engage in the collaborator stories of the spirited talent across Ireland and the second being the ability for users to view upcoming events and enter contests to win tickets to those events.